20 Years Mercedes-Benz in Silicon Valley
Pioneering feat: 20 Years Mercedes-Benz in Silicon Valley.
Mercedes-Benz became the first automotive manufacturer in the world to open a Research & Development Center in Silicon Valley.
In 1995, Mercedes-Benz became the first car manufacturer to open a Research and Development Center in Silicon Valley, California. Developers in Mercedes saw that not only the IT sector, but also the future of the automotive industry was being shaped there. Silicon Valley is one of the most innovative places on earth and is notable not only for its imagination but also it's culture of collaboration.
New Technology on the Road
According to Prof. Dr Thomas Weber, a member of the Board of Management of Daimler AG Group Research & Mercedes-Benz Cars Development. “Digitalisation is one of the greatest opportunities facing the automotive industry,”
“Our facility in Silicon Valley plays a significant role in that. Through the special spirit in this centre, today we are already successfully anticipating the customer wishes of tomorrow. We are finding intelligent solutions to synchronise the development cycles of the web and consumer electronics with those of the automotive industry. This means we are bringing new technologies to the road even faster and more efficiently.”
Interactive and Intelligent Infotainment
The continuing developments in consumer electronics have altered the consumers expectations of the level of technology in their cars. Mercedes progress in keeping pace with this can be illustrated by the latest COMAND Online multimedia system which features door-to-door navigation using the Apple watch. Mercedes-Benz previously developed the idea of a fully internet-connected infotainment system with myCOMAND in 2008, the App Development Group has developed over 30 apps in house in 28 languages for 80 countries, helping customers with multiple tasks such as finding a parking spot.